GreenHouse Ventures Accelerator names startup for its accelerator programme

Gurgaon-based GHV Accelerator on Tuesday said it has selected the first startup for its accelerator programme. Launched last month, Gurgaon-based LazyLad is a mobile application that connects customers with nearby and local retailers, who can upload their inventory on the platform, which in turn is organised by the startup. The company works on an asset light model and lets sellers handle own logistics. "Frugality is what impressed me the most in this model," said Vikram Upadhyaya, chief mentor at GHV. "India is one of the fastest growing countries in the world. Unlike the western world, India needs such frugal innovations all across sectors, then only we could think of the Googles/Facebooks emanating out of India."

The company has been launched by three IIT Guwahati graduates—Saurabh Singla, Paresh Goel, and Ajay Sethi. In just a month of operations, it has got 1,700 downloads, 25 orders a day and 80% repeat orders.

It has 70 service providers on its network across six categories including groceries, fruits and vegetables, stationary and flowers. It plans to expand this to 16 categories. "GHV will help us with go-tomarket strategies, product development and industry connects," said Singla, co-founder, LazyLad. Unlike others in India, GHV does not work on a batch system. Instead, the sector agnostic accelerator will house 10 startups at a time through a year-long programme.

Each startup will get seed funding up to $100,000 (about Rs62 lakh) in exchange for equity up to 20%.

For More Details - http://www.ghvaccelerator.com/

Source : EconomicTimes. 

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How to build a scalable business: GHV Accelerator Founder

What is scalability?

Scalability is the capacity of a company or system or a process within an organisation to manage the increase in demand. That is, a business is said to be scalable when it can be expanded enough to accommodate the growing business needs. Scalability helps a business grow as per its full potential. Scalable conditions provide a room for economic growth within a company.

_Investors invest only in businesses that are scalable. Scalability is important criteria for investors in deciding whether to invest in a particular business or not. Better the scalability, higher the economic value of the business and therefore higher the investor interest.

_Outsource non-core tasks: Transfer some specific tasks that can easily be contracted out to another larger company that is focused on that task. Think of the production of some specific components. Can some other company produce it? If yes, would it make your business more scalable? That paves the way for your organization to focus on the core of your business, as also leveraging the cost and operational efficiencies of someone else that is focused on doing what you outsource.

A scalable business model helps you capture the full potential of your concept. It allows you a better chance to be a leading brand in the market. Scalability also allows you to quickly adjust plans to capture additional, unplanned demand. Often when opportunities come up, organisations are not ready for scale and they miss on a chance to move into a different orbit of scale and growth.

For example, consider that you own a drug manufacturing company. In case of an epidemic, there will be more demand for drugs so the company should be able to meet the increased requirements.

Why scalability is critical for businesses?

_Scalable businesses are more attractive to strategic partners. Scalable businesses have a greater chance of attracting strategic investors or partners and a strategic buyer is likely to be interested if the future potential of a venture is higher.

_Scalable businesses attract better talent. People want to join organisations that have the potential for growth. Scalable business models allow businesses to grow, thus making them more attractive for professionals to consider joining.

What can you do to make your business scalable?

_Process orientation: Introduce process as your venture scales up. Make the processes simple and easy to understand so that training and on-boarding time for new employees is lesser.

_Reassess your portfolio of products and services: Evaluate the efforts, management time and investments required to produce a product or a service line against the contribution that particular product or service is making to the overall business. Is it worth it? If not, then assess if that business really needs to stay or can be hived off, or if required, discontinued.

_Automate routine processes: Delegate everything that you can in your business using the “self-service” approach. That means, delegate work to non-human systems that require no human intervention. For example, consider using the online ordering system, improved Web services, automatic updates to the customers etc.

Every start-up business model need not be scalable. But if your concept has a large base of potential customers who can be serviced profitably – you should think of creating the right processes, building the right infrastructure, making the right investments and hiring the right talent to ensure that your business is able to capitalise on the full potential that the concept has.

The author is the Chief Mentor and Accelerator Evangelist at Gurgaon-based GHV Accelerator. He is also the Founding Board Member of the Indian Angel Network Incubator.

For More Details - http://www.ghvaccelerator.com/

Source : e27.co 

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After eCommerce & mCommerce, nCommerce may become the 'Next Big Thing'

In recent years, e-commerce has taken the world by storm, changing the way we shopped, forever. Its newer avatar, m-commerce, has further accelerated the pace of growth in this segment, considering smartphone penetration itself is at an all time high.

The situation is no different in India where out of a total population of roughly 1.2 billion, 900 million already have a mobile subscription. However, only 110-120 million of them own a smartphone. But herein lies the potential of m-commerce because smartphone penetration in India has witnessed exponential growth in the last couple of years and the trend is only getting better with time.

With e-commerce and m-commerce, the world suddenly opened up for both – buyers and sellers. Geographical boundaries ceased to exist and we had access to the best of products and brands from across the world, that too from the convenience of our homes.

Similarly, sellers who started leveraging these platforms saw their fortunes change as business went up multifold; more than they would have ever imagined otherwise. They couldn’t ask for anything better, but this is just one part of the story.

Now look at the other side of the coin, while the e-commerce and m-commerce revolution was in full force, the local markets in the neighborhood had to bear the brunt because they were losing business rapidly to online markets. They felt helpless and were left wondering how to sustain themselves in this situation.

While market players like PepperTap, Grofers and Localbanya have already identified and set foot into this market space, albeit only in the grocery segment, they have generated enough traction to draw the interest of investors, with all three having received substantial investment to consolidate the businesses further. That is proof enough of the potential that n-commerce offers.It essentially plans to tap into the offline retail market in India, currently estimated at roughly $340 billion.

Localbanya, a Mumbai based online grocery store, raised an undisclosed amount in its third round of funding from Shrem Strategies in March 2015. Its biggest competitor in Mumbai Bigbasket, which raised $10 million from Ascent Capital way back in 2012, managed to raise another round of funds earlier this year from Singapore based LionRock capital. Moreover, in 2015 itself, PepperTap, a Gurgaon based mobile platform for grocery delivery received an undisclosed amount of seed funding from Sequoia Capital.

This is a good business model.

BUT, here is my question - why not bring in the concept of frugal innovation here? (Of which, I am a huge believer). Why depend on human intervention aka middlemen when technology can deliver? Why have a business model that is capex heavy? Why can’t technology empower ALL the stakeholders in the system?

So, while e-commerce and m-commerce were all about having the world at your feet, they failed to tap the small and sundry players in the local neighborhoods, such as grocery stores, dry cleaners, electricians, tailors, vegetable and fruit vendors, chemists, photocopiers,watch repair shops, car mechanics…the list is endless.

How convenient would it be if other than ordering our favorite gadgets and dresses online, we could tap technology, smartphones in particular (simply due to their easy access), to do these small, yet inconvenient and time consuming chores, and make our lives easier. These chores can feel like a complete waste of time and often we end up procrastinating these menial, but important chores simply because we feel ‘too lazy’ to step out of the comfort of our homes. And what about the carbon footprint we leave, if for every little chore a member of the family will take the car out!! Every single day… Do the math here…

Come to think of it, it’s not an impossible task, now that the basic platform is already available in the form of e-commerce and m-commerce. It’s all about tapping this space and taking it to the other end of the spectrum; think ‘neighborhood’, not ‘hyper-local’.

It would simply require integrating all possible service providers in the local neighborhoods onto the available platforms and enabling customers to get instant access to the ones in their vicinity, when the need arises. So whether you want to order milk, vegetables, grocery, stationery, or get your laptop repaired, laundry dry cleaned, suit altered or microwave repaired, you can accomplish it all with a simple tap on your phone. I guess we can call it ‘n-commerce’ (Neighborhood Commerce). Just apt…

Not only will it make lives easy for customers, it will offer a host of benefits to the local service providers. The obvious gain would be in terms of business volumes seeing a huge surge owing to regular orders from the vicinity, making these businesses a sustainable source of income for the sellers.

Another significant benefit would be that n-commerce would compel these otherwise ignorant players to start keeping stock of things and organise themselves better. Inventory tracking and management will improve, which will help them reduce costs by minimising any dead stock.

Moreover, data analytics would help analyse the trends – customer-wise, product-wise, and season-wise – and then stocking goods accordingly. There’ll be lesser chances of turning away and eventually losing a customer because everytime he/she orders, the seller “Doesn’t have the ‘Pepsi’ or ‘Ponds moisturiser’ in stock.” Above all, they will no longer feel left out of the online race.

The focus will shift to managing costs and improving services with n-commerce driving up competition in the local markets. It’ll be a win-win situation for both, customers as well as sellers.

Going by these recent developments, n-commerce is likely to be the ‘next big thing’ that will disrupt not just the e-commerce and m-commerce market, but also the franchise model in India, and set the cash registers ringing.

The writer of this article is Vikram Upadhyaya. He is the Chief Mentor and Accelerator Evangelist at GHV Accelerator. He is also the Founding Board Member of the Indian Angel Network Incubator and an advisor to projects being undertaken through the Telecom Centres of Excellence (TCOE). The views expressed here are personal.

For More Details - http://www.ghvaccelerator.com/

Source : EntrepreneurIndia. 

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Parameters overseas investors consider before investing in India

There is a constant buzz about India having become a hotbed for overseas investors, more so, since the BJP-led government took over the reins of the country in 2014. Add to it the fact that the ‘startup culture’ is at an all time high in the country with more students and corporate professionals jumping onto the entrepreneurship bandwagon than ever before. Given the scenario, there is little reason why investors wouldn’t be all wide-eyed, considering the number of unique and innovative business ideas springing up from across the length and breadth of the country; each of which offers them an opportunity to grow their money multifold. Also, diving into the Indian market gives the investors access to the burgeoning class of Indian Consumers, thereby creating deeper inroads for expansion.

But what is it that lures investors, overseas investors in particular, to put their money in a particular venture? In today’s article, I’ll decode the criteria that investors evaluate before finally taking the leap of faith and putting not only their money, but also time and experience, that will give the businesses the much-needed opportunity for a global footprint.

Image Credits : Shutterstock

These broadly include:

1. The overall economy/ governance of the country
2. Factors specifically related to deciding which business to invest in (this happens after the investors have already narrowed down their search to a particular country and sector
3. Overall performance of the economy – Amongst the foremost criteria that investors consider is the overall state of the economy of a country. No investor would risk putting their money in a country where the economy is on a downswing, owing to the uncertainty it places on their investments. On the other hand, an economy that had been consistently following the upward trend on the graph is likely to find favor with them.
4. Political stability – Political stability is yet another criterion that is important from an investment standpoint because the regulations and policies governing businesses change, every time a government changes. This can prove to be a big risk for investors, and one that few would want to take.
5. Ease of doing business – Long drawn processes for setting up and operating the business (in terms of completing the paperwork and getting the necessary clearances) can be a big put off for investors. They have no interest in wasting precious time in a system defined by red-tapism and would rather invest their resources where the government regulations and policies are ‘pro-business’. For instance, the Modi government has undertaken a slew of measures to change the long-standing perception of India not being a very ‘business-friendly’ country, and therefore, detrimental to the interest of investors.

Right from introducing a single portal for all businesses to getting the necessary clearances for setting up shop in the country (which will have an automatic escalation mechanism, and hence will avoid delays and corruption), to announcing huge initiatives like ‘Make in India’ and ‘Digital India’, the world is suddenly looking up and taking notice of India as a great investment opportunity. And the results are for all to see with several deals already having been signed with countries like Japan, Australia, US etc. and many others underway.

Other countries that rank high in terms of ease of doing business and have thriving economies include Singapore, New Zealand, UK,US, Finland, Hong Kong, Denmark etc.

4. Tax regime – The tax regime applicable to businesses are also important from an investor’s perspective. They would much rather settle for an investment in a country where the tax regime is business friendly instead of one where they constantly need to focus their energies on how to minimize their taxes rather than pursuing more significant business matters. Moreover, issues like retrospective tax that have plagued India in the past are a big dent on a country and are a sure shot way to ‘shoo’ away the investors.
5. Identifying the high growth sectors – After having assessed the government and economy-related criteria, the next thing that investors look out for is the high-growth sectors. They ideally prefer to invest in sectors that either find favor with the government (for instance, the current government is inclined to give infrastructure projects and renewable energy projects a big boost and is offering many sops to investors and entrepreneurs alike) or those that have been performing well consistently over the years or in sunrise sectors that offer great potential in the coming years (the ROI is high in such sectors because even a small investment can yield high returns in a relatively short span of time).
6. Choosing the right venture to invest in

Once the investors narrow down their search to a particular country and also a particular sector, the next step is to evaluate the options in terms of the companies that can yield the maximum returns for them. The vital aspects taken into consideration to arrive at the final decision include:

1. A unique and disruptive value proposition – In a market that sees new ventures coming up every day, investors are always looking for that one idea that stands out from the rest and has the potential to change the landscape of that domain.
2. Return on investment – There can be no better option for investors than to place their bets on a venture that has the potential to create disproportionate value within a relatively small timeframe as compared to other businesses
3. Passionate and driven management team – A great management team can accomplish a lot simply with their passion and drive. Investors look for these qualities as well as credentials of the management team to gauge how far they can take the business and live up to their promise. It is important that the management team has the capability to mobilize the funds and derive optimal resource performance; to convert the business plan into hard figures. They should prove their worth not just by coming up with winning strategies but also by executing them efficiently and effectively to get the desired output.
4. Business Scalability- Plausible investments occur when a business is anticipated to be a global performer. It is important for investors that the innovation or idea they are investing in is scalable and has the potential to grow across geographies, so it can reap the maximum returns.
5. Leveraging technology- In today’s era, technology offers a competitive edge to any business that uses it effectively. It gives businesses the cutting edge to accomplish their long-term vision faster and better and gives them a definite lead in the market. From an investor’s perspective, if they have to choose between a business running in a traditional manner and one that bases its operations and decisions based on technology, the latter will be a clear winner. After all, the effective use of technology is a common factor between all leading global companies the world over.
6. Exit strategy – Last but not the least, a clear-cut exit strategy is a crucial parameter, on which several businesses fail and investors reject even the most innovative ideas. Unless the company has a proper exit strategy chalked out, investors will not be interested in investing because that is the moment of truth for them; the stage where they get to encash the benefits they have reaped on their investment.

Conclusion:

Investing millions of dollars on a business is not an easy decision and the options need to be weighed very carefully. It requires that investors take the decision keeping in mind a host of factors related to the overall economy, high growth or high potential growth sectors as well as those related to deciding which company to put their money in.

Though certainly high risk translates into high returns when it comes to business, no investor would want to see their investment go in vain

Vikram Upadhyaya

Accelerator Evangelist, GHV Accelerator. Vikram is a Strategic leader and entrepreneur with a successful background of building and leading top performing teams focused on exceeding goals. Dynamic in orchestration of multimillion-dollar business start-ups, turnaround & growth ventures. Advanced communicator and cultivator of key relationships with all levels of personnel, clients, businesses, and executive managers. Big picture thinker, talented and driven to impact bottom line while ensuring staff compliance with enterprise standards, procedures, and regulations. Vikram is a visionary & an entrepreneur, holds 16 years of Indo-Japan Market Experience.

For More Details - http://www.ghvaccelerator.com/

Source : YourStory. 

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Leveraging technology for a competitive edge (ENTREPRENEUR INDIA)

If there is one thing in common amongst leading businesses across the globe, it is the fact that technology is an integral part of their overall business strategy.

I have always emphasised on the need for startups to clear the Concept of T.E.S.T. and POC to improve their chances of succeeding in the market. In my previous articles, I have already elaborated on three aspects of T.E.S.T., i.e., ‘Team’ and ‘Execution’. In continuation, I’ll be covering ‘Technology’ in today’s post.

There is no doubt that technology will drive the future. Be it our homes, workplace, or any other aspect of our day-to-day lives, technology will rule. In fact, it already does, its scope will expand further.

But what is it that has made technology an indispensable part of our lives? The answer is simple… it simplifies everything we need to do.

It is precisely because of this reason that businesses can benefit tremendously by integrating technology into everything they do, be it Operations, Human Resources, Finance and Accounting, Inventory, MIS, Supply Chain Management or Customer Management. Businesses that leverage technology are inherently more scalable than those that do not leverage technology across various functions.

Technology: An integral part of business

If there is one thing in common amongst leading businesses across the globe, it is the fact that technology is an integral part of their overall business strategy. It has enabled them to consistently derive the maximum value from within and deliver it to customers. It has enabled them to scale up and become the reckoning force that they are, across the globe. Consider names of leading companies across any sector and you will see a strong role of technology in their business strategy. Be it Google, Apple, Accenture, Proctor & Gamble, Unilever, Airtel, Vodafone, Microsoft, or Nestle, or even manufacturing companies like Samsung, Bajaj, Honda, etc.

Many entrepreneurs of startups and small businesses, even if aware of the advantages that technology offers, are usually wary of implementing it fearing the cost or inability to allocate people who can make the most of it. But time and again, it is proven that the pros far outweigh the cons and it will add tremendous value to the business in the long run. In fact, startups stand to gain significantly by integrating technology into their operations because their superior performance on various parameters on account of technology itself will act as a barrier for entry for other potential market players.

For a business, technology does much more than making things simpler. Overall, it helps improve the efficiency and effectiveness of an organization multifold across functions, which has a positive impact on its top-line and bottom-line. It ensures better speed and accuracy in operations and enhances the responsiveness towards operational and environment-related challenges.

Gaining a competitive edge

Whether you want to ensure better and faster communication through email, forecast market trends to come up with a winning strategy, track your inventory across multiple warehouses or generate the most complex MIS reports, that can take hours or even days to do manually, technology ensures that you can accomplish all this in a matter of just a few seconds.

Moreover, technology can help cut costs significantly by minimizing the manpower requirement and operational expenses and optimizing productivity. Ultimately, it is a company’s costs and responsiveness tothe dynamic market environment that serve as vital components in getting a competitive edge in the market, and this is where technology can make all the difference.

Technology complements all aspects of a business. While it is not technology alone that gives the business an edge, leveraging it to complement your efforts on all other fronts is what sets you apart and gives you an edge over others in the market. It can help you create a unique identity or value proposition and give you a lead over your competitors. Be it email, VoIP, cloud services, mobile technologies or social media, there are a host of technologies available in the market waiting to be tapped by companies.

The good part is that these technologies are now easily accessible and affordable and some of themcome absolutely free of cost, or at a very affordable cost in the SaaS (Software as a Service) model.

Leveraging the benefits of technology

As is the case with all functions in a business, it is the people within the organization who play a crucial role in leveraging the benefits of technology. Simply adopting technology just because others are doing it will be no good unless people are trained and retrained to use it effectively and optimally to give the business a competitive edge.

However, it is important to note that for a business it is not enough simply to adopt and integrate technology. Since newer and better technologies are emerging faster than ever, making the older ones redundant, it is equally important to identify the relevant ones and implement them sooner than your competitors, to not just ‘get’, but also ‘sustain’ your competitive edge.

For More Details - http://www.ghvaccelerator.com/

Source : EntrepreneurIndia. 

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T.E.S.T. your 'Execution' capabilities to build strong business foundation (ENTREPRENEUR INDIA)

This post is with reference to my previous articles on the Concept of T.E.S.T. and PoC and the importance of the first ‘T’ i.e., Team.

Like always, I reiterate my firm belief in the fact that startups that are well positioned on the T.E.S.T. (Team, Execution, Scalability and Technology) and PoC (Proof of Concept) criterion, stand a greater chance of tasting success.

Since I have already elaborated on T.E.S.T. and one of its vital aspects – ‘T’, i.e., TEAM – in the aforesaid links, today I will reflect on the next link in the chain i.e., “E” or EXECUTION.

“Without strategy, execution is aimless. Without execution, strategy is useless.” - Morris Chang, CEO, TSMC (a Taiwan based semiconductor manufacturing company)

This quotation pretty much says all that I want to convey in today’s post.

While most business leaders lay emphasis on strategy formulation or planning to build a strong foundation for the business, they often miss out on one key aspect that is instrumental in making plans materialize. And that is EXECUTION. Though planning plays a key role in any business, what is even more important is how, or rather, how ‘effectively’ those plans are executed. Even the best laid plans in a business stand to fail if not executed well.

A research by Dr Kotter, CIO at Kotter International, on this subject suggests that roughly only 5 per cent of all organisations succeed in implementing their strategies. A whopping 70 per cent of them fail in execution. The remaining 25 per cent are able to achieve only mediocre results on this front. The fact has been validated by several other studies.

This clearly reflects that companies currently undermine the importance of execution, not realising that building strong execution capabilities can help them acquire a competitive edge in the market, which can benefit all its stakeholders in the long run.

While developing a strategy or long term plan is considered to be a humongous task; and one that will decide its fate in the long run, the real challenge lies in executing it and bringing the strategy to fruition. This is where the real investment in time, effort and resources actually happens. And this is the stage where companies usually stumble.

Talent: An Important Tool

Talent is a critical tool that can be instrumental in effectively bridging the gap between strategies and the actual outcome by way of execution. Hiring people with the right knowledge, skills, competencies and experience and upgrading these skills from time-to-time, as the market demands, is therefore vital to building strong execution capabilities for an organisation. Moreover, a culture of meritocracy and an effective reward and recognition programme can further help motivate and retain talent and bring out their optimum potential, which can boost the overall execution capabilities of the organization.

But, that’s not all. While the senior management in most organisations usually focuses on drawing up strategies that can give them an edge in the market, the execution is usually delegated to the teams. To draw out the best capabilities of people who will actually be executing the plans, what is most important is that the plans are clearly communicated and understood not just by the core team, but, by every single employee who will work on making them a success.

A study by Harvard Business Review reveals that 95 per cent of employees do not understand their company's strategy? In that case, how can the companies expect them to execute the plans? Plans, therefore, need to be clearly and precisely formulated and communicated to everyone within the organisation. Also, while their execution may be delegated to the teams, the actual responsibility and accountability ought to rest with the senior management to ensure successful implementation.

Since strategies or plans are usually devised for a longer period of time, for them to be easily comprehensible by everyone, they need to be broken down into small term ‘SMART’ goals (i.e., Specific, Measurable, Achievable, Realistic and Time-bound goals), so that every single person understands exactly what is expected from them in terms of performance to be able to effectively contribute to realizing those goals, and therefore, the long term plans.

It will also ensure that the communication that percolates down is consistent and no game of ‘Chinese Whispers’ comes into play, thereby leading to filtering or misinterpretation of the information or plan. Effective communication of the plan therefore ensures that all efforts are directed towards a common goal, thereby maximizing the impact of execution.

Monitor the Progress

The next step then is to monitor the progress against these goals to know the current position viz-a-viz the actual target. Unless a proper tracking mechanism in place, it’ll be difficult to track the deviation from the actual plan and take corrective action.

Also, what is important to note is that planning and execution are both interdependent on each other. While planning provides the basis for execution, it is important to take inputs from those involved in execution to understand the ground realities and undertake course correction, if required, to address the dynamic market environment. The more these two functions work in tandem with each other, the better competitive advantage a company can enjoy because of its ability to quickly adapt or respond to market conditions. This is what will set it apart from others and put in on the course to success.

For More Details - http://www.ghvaccelerator.com/

Source : EntrepreneurIndia. 

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Sectors luring investors interest in 2015 (ENTREPRENEUR INDIA)

The Indian market has been flushed with investments in recent times. This is great news for entrepreneurs or aspiring entrepreneurs from various sectors, as this seems to be just the beginning of what lies ahead.

With innovative ideas ruling the new-age businesses, investors across the globe are confident of what the Indian market has to offer and continue to lookout for the next big disruptive idea that has the potential to change the market and be a game changer.

The first level of disruption has already taken place and created a stir in the market. Whether you talk about eCommerce ventures such as Flipkart and Snapdeal, Taxi aggregators like Ola Cabs and Uber, Healthcare disruptors like Practo or Online Restaurant guides like Zomato, each of them has proved to be a huge disruptor in the sector that they operate and left a lasting impact – an impact that has changed the market forever and lead to an evolution of that sector.

However, it is the next level of disruption that now has the investors keeping a keen eye on the Indian market, regardless of the sector. For instance, with mCommerce, an extension of eCommerce, is gaining in terms of popularity. The market will see yet another shift and give a big boost to the mobile apps market.

Then there’s the Internet of Things (IoT). The market is primarily driven by hi-tech gadget lovers across the world. The domain includes breakthrough technologies like Google Glass as well as others that allow your door to unlock using facial recognition or your AC temperature to adjust automatically to your comfort level once you enter your room. These technologies are here to stay because of their growing demand among the discerning customers, who want nothing but the best for themselves, and are sure to be a favourite with investors in the coming years.

As for 2015, going by the recent trends, frugal innovation seems to be yet another favourite buzzword for investors. Be it smartphones, cars or household items like detergents and soaps etc., market leaders as well as startups are slowly realising the importance of frugal innovation and adopting it as an important part of their strategy to get ahead of competitors in the market.

It is the key to building sustainability for a product, service or brand. Frugal innovation means not just doing more with less, but rather, much better with fewer resources. It is all about integrating affordability, quality, simplicity as well as sustainability. Companies are increasingly working on how to improve their effectiveness and get better results with fewer resources and offer better value to their customers.

For example: In 2010, under the aegis of Paul Polman, CEO, Unilever, the company undertook the huge challenge of doubling the company’s revenues to 80 billion euros, while simultaneously halving its environmental impact by the year 2020. Ever since, it has built in sustainability and social inclusion into the core of its operations. The efforts have helped Unilever in building up and strengthening the frugal innovation engine that can help profitably serve 4 billion customers across the globe by 2020 in a socially and environmentally responsible way.

What investors primarily look for when they identify such disrupting business ideas is their long term sustainability and scalability. A high growth potential within a definite time frame is yet another prerequisite for attracting investors. Ideally these business should be growing or have the potential to grow faster than its competitors in the market and follow a steep, hockey stick growth curve.

In addition to the above, I believe that a business that clears the unique evaluation criteria of T.E.S.T. and POC (T.E.S.T. refers to Team, Execution capabilities, Scalability in the business model and Technology, while POC refers to Proof of Concept) stands a greater chance of receiving Stage A funding, which can be crucial for the future of the business.

To elaborate on the T.E.S.T. criteria, no business can succeed in the marketplace unless there is a great team in place, with right skills, capabilities and experience to lead others. An ideal team is also in a better position to execute and implement the business plan and give shape to the business. A great team needs to be backed with a great business model and technology that makes the business sustainable and scalable.

Similarly, POC or Proof of Concept refers to a test that proves that the hypothesis about the business concept has been proven. It could be a hypothesis around a technology innovation, service, value proposition, price-point, business model or anything that needs to be proven or demonstrated.

Most businesses that have a successful product or service believe that they have a successful POC. But POC ought to go beyond that and should include testing all aspects of a business that are vital for its success.

For instance, are you able to produce the product or deliver the service at a cost that is financially viable? Do your prospective customers see the value of the product or service, and are they willing to pay the price that you expect them to pay? In short, POC is about validating the commercial viability of the business. That is because planning different aspects of a business is as important as the actual innovation, product or service itself.

Any business that successfully meets the aforesaid parameters is sure to grab investors’ interest and there’s no stopping them thereafter.

For More Details - http://www.ghvaccelerator.com/

Source : EntrepreneurIndia. 

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